It’s a reflection on my working life and entrepreneurial misadventures — poor decisions, misplaced confidence, hiding in jobs I didn’t really want, and convincing myself things were ‘fine’ when they clearly weren’t.

It isn’t a guide to success. It’s an account of how I repeatedly mistook activity for progress — and got things badly wrong.

People early in their careers.
People twenty years in, wondering how that happened.
Anyone who has ever said, ‘This wasn’t the plan.’

In short: anyone who has been busy for years but isn’t entirely sure they were heading in the right direction.

Yes. I was approached by a publisher, but the deal didn’t feel right.

I may have got that decision badly wrong — but at least this one was deliberate.

Yes. Unfortunately.

Names have been changed. Regret has not.

The stories are drawn from lived professional and entrepreneurial experience, shaped for narrative clarity rather than dramatic exaggeration. You can read more about Andy’s background on the Author page.

No. It’s pro-awareness.

Careers aren’t the problem. Drift is.

The paperback launches on 1 September 2026.

Pre-orders will be available in advance of the launch date.

No. If anything, it’s closer to the opposite.

There are lessons in it — they simply tend to appear after the damage has already been done.

Five per cent of profits from the first book will be allocated to supporting early-stage entrepreneurs in the UK, with the intention of directing those funds to Virgin StartUp, subject to formal agreement.

Not because I got everything right — quite the opposite. Much of what I’ve learned came from hiding in jobs I didn’t want, making avoidable mistakes, and discovering things the hard way.

The slightly uncomfortable truth behind that choice is outlined on the Giving Back page.